chidi Nduka Aja

Tapping the economic potential of Nollywood and football By Dinfin Mulupi on '13 May 2015' Chike Maduegbuna   His first attempt at business was a company to help ease people’s access to reading materials, but Nigerian entrepreneur Chike Maduegbuna soon realised the reading culture in his country was low. Instead he spotted an opportunity to help brands reach people beyond traditional media. So he established FansConnectOnline, a digital marketing, social media and mobile app development company which has worked for blue-chip companies including MTN, Cadbury, FrieslandCampina, WAMCO and Samsung. Successes include building the largest football-based social networking website in Nigeria and developing a mobile application called Afrinolly that enables people to watch short films via their mobile phones. Maduegbuna talks to Dinfin Mulupi about Nigeria’s film and football industries, and the opportunities they provide for technology companies. You built the largest...

Business in Nigeria post election By Mary Iwelumo on '18 May 2015' Finally, Nigeria’s presidential election is over! Free, fair and peaceful were some of the words the global community used to describe the elections which made history when the incumbent administration conceded defeat. However, a long road still lies ahead for both the country and the opposition since this is its first time at the seat of power since the start of civilian rule in 1999. With its population about 20% of total African population and an economy larger than the 15 West African countries combined, the oil rich nation has remained a desired destination for investors, holding significant untapped potential. A promising beginning Against all odds, recent post-poll events have ushered in a fresh wave of optimism. Nigeria saw its stock index rise by 8.3% and its currency the naira rose by 7% against the dollar in the parallel market. Suddenly, the business environment is showing a bullish stanc...

Nigeria: Back on track for economic development? By Craig Parker on '13 May 2015' After the successful elections in Nigeria, the country is set to get back on track with economic growth and increased investment. But the road ahead will not be without challenges, but the overall outlook for Nigeria is positive. The large consumer segment, with growing access to credit, will continue to drive retail trade and boost the ever-growing tertiary sector. Furthermore, there have been a number of recent developments in Nigeria that will positively impact growth and investment in the second half of 2015 and 2016. Improved security expected Significant security improvement is expected after the recent movement against Boko Haram before the 2015 elections. Insurgent attacks will not be entirely eradicated, but it is likely that their grip on the northern parts of the country may be considerably weaker. The commitment to eradicating the terrorist threat is seen as a strong posit...