chidi Nduka Aja

Lagos, Nigeria Nigeria is the nineteenth most attractive economy for investments flowing into the African continent, according to the latest Africa Investment Index 2016  (AII) by Quantum Global’s independent research arm, Quantum Global Research Lab. In 2015, Nigeria attracted a net foreign direct investment of US$3.1bn. Prof. Mthuli Ncube, head of Quantum Global Research Lab stated: “Despite the current economic challenges, we are quite confident on the medium to long term market prospects. Nigeria has earmarked a significant amount of capital to develop critical infrastructure in the country and there are various opportunities for public-private collaboration providing investors’ return on their investments. We anticipate that investment in infrastructure will underpin the growth of the economy and meet the needs of a large Nigerian growth population.” Following the decline in oil prices, which impacted various African oil producing nations, the Nig...

Hero, a leading beer in Nigeria. On 28 September 2016, the shareholders of South African born international brewer, SABMiller, approved the company’s acquisition by Anheuser-Busch InBev for $104bn (R1.5tn). The deal paved the way for the creation of what is now by far the world’s largest brewing company. For a company that started out selling beer to miners in Johannesburg during the gold rush of the late 1800s, it’s been quite a journey. But how did a brewing company from a developing country rise to compete with the multinational brewing behemoths from the developed world? A series of interviews with senior executives and managers who presided over the growth of what was then South African Breweries’ (SAB) rapid expansion during and after the 1990s are revealing. After building up a monopoly-like position in the beer market in South Africa , the company went in search of new markets. It used its experience in South Africa in its entry strategies abroad. SAB’s path re...