From car boot to top Nigerian children’s brand: The story of Ruff ‘n’ Tumble
By Kate Douglas “Whatever thy hand findeth, do with all thy might.” This was the advice that Adenike Ogunlesi’s mother would repeatedly give her as a child. “And my mother’s voice still echoes in my head today.” Ogunlesi is the entrepreneur behind Nigerian children’s clothing manufacturer and retailer, Ruff ‘n’ Tumble. The brand has 15 stores across five cities in the country and has another opening before the end of the year. There are further plans to open an additional 28 stores between 2016 and 2018. It all started during a rainy season in 1996 when Ogunlesi decided to make her three small children pyjamas. They were cotton, colourful, and trimmed with lace with a Peter Pan collar. There was nothing like them in the market. They caught the attention of her sister-in-law who ordered seven pairs. And this planted the thought in Ogunlesi’s mind: maybe other mothers would be willing to pay for them. She began selling them out of the boot of her car after dropping h...