16m Nigerians access Facebook monthly




Facebook said 16 million people in Nigeria visit its website every month with 97 per cent of the visits coming via mobile devices, the highest in Africa. Out of this number, 54 per cent use the platform to do businesses.
Facebook also said that 7.2 million people visit Facebook daily, with 7 million of them on mobile. Facebook shared the insights about Nigerians’ activity on the social networking website on Thursday, to coincide with the Friends Day and the site’s 12th anniversary on February 4.
Vice President for Europe Middle East and Africa (EMEA), Nicola Mendelsohn revealed that during the past five years, the global Facebook community has more than doubled in size, and its community in Nigeria continues to grow.
“For us, Friends Day in Nigeria was about hearing the stories of our community using Facebook our platform to grow and connect with others,” the vice president said in a press release.
“We have made amazing progress over the past year.  We’re only 1 per cent done in Nigeria and inspired to do even more in this fast-moving, mobile first country.”
Head of Africa operations, Nunu Ntshingila added that this is the year Facebook would deepen its partnerships with Nigerian businesses.
“We’re committed to Nigeria, and during this visit we shared insights with our business and agency partners on how to deliver personalised marketing, at scale, where people are – on their mobile phone. We want to make sure Nigeria – its people, its agencies and its businesses – realise the opportunity that technology and mobile bring,” Ntshingila said.
“We know the mobile platform people use the most in Nigeria is Facebook and up to 77 per cent of Nigerians on Facebook use their mobile device to discover new products and services. Nigerians are sophisticated mobile users and this sophistication is increasing fast – people are ahead of businesses, and we’re here to help businesses create mobile-first solutions to grow their business.”
Indeed, current statistics from the Nigerian Communications Commission (NCC) showed that while there are over 150 million mobile subscribers, 98 million Nigerians are Internet users, majorly on the narrow band.
Facebook revealed that 84 per cent online users browse the network; 78 per cent use mobile messenger; 58 per cent watch online videos; 94 million access Facebook; 88 per cent are on WhatApp and 71 per cent accesses YouTube.
The platform said 49 per cent of Nigerians chose it as their favourite platform because they consider it the best to discover new content and products, while 59 per cent have given or shared product or service recommendations.
On business platforms that Facebook has enabled in Nigeria, the executives said technology accounted for the highest with 61 per cent growth followed by fashion and entertainment, which is 45 per cent and 39 per cent on travels.
More discoveries included that 65 per cent of Nigerians use two or more devices to access the Internet, while 75 per cent of the populace still access the Internet via fixed devices (desktop and laptop).

Comments

Post a Comment

Popular posts from this blog

Ex Philippines priest faces extradition to U.S. for sexual abuse

The Philippine government is preparing to extradite a defrocked Filipino Catholic priest accused of sexually abusing two boys in the U.S. in the 1990s, a justice department official said on Wednesday. Fernando Sayasaya, 53, was arrested in the city of Calamba in Laguna province, 48 km south of Manila, on Sunday, almost 20 years since he fled the U.S. and went into hiding in the Philippines. Chief State Counsel Ricardo Paras said the U.S. Department of Justice has sought Sayasaya’s extradition under a treaty with the Philippines, and the Court of Appeals had granted the request in 2012. “The apprehension of Fernando Sayasaya once again shows that the long arm of the law would reach all criminals,’’ Paras said. Sayasaya is accused of sexually molesting two brothers, both under 15 years old, in North Dakota in their home and in church in 1995 and 1998. He left the U.S. in December 1998, telling his superiors he wanted to spend Christmas in the Philippines. However, he d...
Read more

Ogwugwu Ezenebo: The enduring Oracle of Nimo

Image
As the contemporary African society struggles with the dilemma of choosing åbetween Western/Eastern religions and sticking to their native religion and practice, most people still shuttle between orthodox Christianity, in conformity with the trend, and consulting native deities when they seek relief from the vicissitudes of life yet, one cannot but shudder at how much influence rituals, customs and traditions as preserved by these various religions continue to rule over the affairs of men, most times independent of reason. One of such Oracles, Ogwugwu Ezenebo of Nimo in Njikoka Local Government Area of Anambra State, continues to rule over the affairs of men even in this 21st century. Ogwugwu Ezenebo Festival is an annual event in memory of the ancestors and the oracle Ogwugwu Ezenebo in Nimo, Njikoka Local Government Area Anambra State. The event which is held in the Oracle’s Temple, runs for four Igbo market days. it starts on Nkwo, which is when the Orac...
Read more

Coca-Cola buys 40% stake in Chi Ltd

Image
Coca-Cola Company announced on Saturday that it has acquired a 40% stake in Nigeria’s largest juice maker, Chi Limited, known for its Chivita and Hollandia juice, dairy and yoghurt drinks. This investment in Nigeria is coke’s biggest overseas acquisition since 2012 and signals Coca Cola’s plan to expand across Africa by 2020 and redouble its effort to expand beyond soda as its soda sales is low. Coke bought the stake from Tropical General Investments Group (TGI Group), Chi’s parent company, the two companies said in a joint statement, though they did not disclose how much Coke paid for the stake. One industry source said Coca-Cola was paying a “triple-digit-million-dollar” amount for the stake. Other sources say Chi was valued at as much as $1bn. This deal did not come as a surprise to industry watchers as it was reported in 2014 that TGI group owned by a European family, was exploring options to sell its stake in Chi Limited for as much as $1 billion. It was also suggeste...
Read more