Fidelity Bank rewards loyal customers


Nnamdi Okonkwo, managing director/chief executive officer, Fidelity Bank Plc

It was a day of unbridled joy and excitement as Fidelity Bank Plc., rewarded its loyal customers with cash prizes at the 2015 Lagos International Trade Fair.
As part of the Bank’s ongoing customer loyalty scheme,12 lucky beneficiaries – 6 FPSS account holders and 6 SWEETA account holders – each carted away N500, 000 Xtra income and N150, 000 school fees support respectively.
This move, which is part of the Bank’s customer retention and acquisition strategy, is expected to help boost sales of branded products at the fair.
Speaking at the Bank’s Special Day at the Trade Fair in Lagos on Wednesday, the Managing Director/Chief Executive Officer, Nnamdi Okonkwo, noted that the trade extravaganza has continued to attract local and foreign exhibitors over the years to showcase their products and ideas as well as tap into the myriads of business opportunities that exist in Nigeria.
He said that this year’s edition of the trade fair tagged: ‘Enhancing Value Addition in the Non-Oil Economy’, is apt in view of the nation’s dwindling economic fortunes.
He commended the Board and Members of the Lagos Chamber of Commerce and Industry for the impressive effort since 1986 when the trade group took over the organization of the Fair.
 He said that Fidelity has remained profitable despite the harsh business landscape amplified by economic and regulatory pressures arising from the devaluation of the naira, tight monetary stance, and implementation of the Treasury Single Account (TSA). According to him, the bank in its third quarter (Q3) result for the period ended September 30, 2015, posted a rise of 11.0 per cent and 1.8 per cent in its gross earnings and profit respectively.
“Our success story is anchored on improved service quality, innovative products and services tailored to meet the varying needs of our numerous customers”, He explained that the bank’s recent re-branding is a clear demonstration of its determination to exceed expectations in the delivery of excellent customer service.
He disclosed that the bank is channelling significant human and financial resources into the real sector, particularly can manufacturing, food and beverages, electricity power projects, amongst others.
He assured that existing customers of the bank at the fair will benefit from its expert advisory services and robust electronic channels, stressing that that the bank has made significant strides in the deployment of robust electronic banking system including internet, mobile banking and payment platforms, Automated Teller Machines (ATMs), Point of Sales (PoS) terminals, card solutions, and money transfer services.
 “At our stand, we offer full banking services while our experienced staff are readily available with our tailored product offerings that meet your financial needs. At the fair, we have six variants saving products designed to cater to the needs of various market segments were on display.
“As such, we organize yearly promos and loyalty schemes to reward our customers and encourage them to imbibe savings culture. We are running an innovative promo tagged ‘Save 4 Shelter Promo’.
“The promo focuses on one of the basic needs of man (Shelter)”, he stated. Three duplexes located in Abuja, Lagos & PH will be won in bi-monthly draws while rent support of N2m, N1m and N500, 000 will be won in monthly draws.”

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